STND_SEO: Intro to SEO Optimization

Become an EPIC Affiliate

To view the class schedule you need to become an Affiliate

  • Largest “Guaranteed To Run” public technical training schedules available
  • Easy to become an Affiliate – no charge or fee
Become an EPIC Affiliate

already an Affiliate?  Login

About this Course

Search Engine Optimization (SEO) is a critical step in the development of any new web site and its ongoing administration and maintenance. Good SEO planning and practices will affect your business’s online visibility. Getting your business’s web site listed on the Google and Bing search results pages can increase traffic to your site resulting in more customers.

Audience Profile

This one-day SEO class Is intended for students new to the techniques and tools used when optimizing a web site for search engines. Web designers, developers, marketing professionals and web content providers will all gain important SEO skills through classroom discussion and hands-on exercises.

At Course Completion

Students will have an understanding of what SEO is and how it can be useful in the development of their web projects. Students will be introduced to SEO terms and processes. Students will have a list of the online resources available to them and how these resources can be used as they optimize a web site for search engines. 


Introduction to SEO

  • SEO defined
  • How search engines work
  • Components of a SERP
  • Google search algorithm updates
  • Setting your business and SEO objectives



  • What is a keyword?
  • Long-tail and short-tail keywords
  • Keyword research
  • Tools used in keyword research


On-page SEO

  • Structuring page elements
  • Optimizing page content


Off-page SEO

  • Link building
  • Social media


Conducting an SEO audit


Monitoring web traffic with Google analytics

Measuring your SEO success


Students should be familiar with using personal computers with a mouse and keyboard and possess basic typing skills. Students should be comfortable accessing information on the computer. Students should have a basic understanding of the web and how to use a web browser such as Chrome.